Where I start
With the problem, not the pixels.
Before any screen, I talk to the people who use the product and write down what is really getting in their way. The design follows from that.
I started in graphic design, drawn to the way a good layout could make people feel calm. Then I watched users struggle with a checkout I had made beautiful, and I learned that polish is not the same as clarity.
Since then I've worked across fintech, healthcare, logistics and education, always close to the people using the product. I run the research, shape the flows, design the interface and often build the prototype myself, with AI and code as part of my everyday toolkit.
The work I'm proudest of is rarely the loudest: the onboarding that stopped support tickets, the dashboard a dispatcher can read in two seconds, the design system that lets a team move without asking permission.
